#Fill up the dome 

Introduction Casper Nyovest, became the first South African artist to fill up a 20 000 seating venue Making history, without the help of an international act. He first announced on his twitter page, that on the 31st of October 2015, he will be headlining a concert at the Ticket Pro-dome, billed up as Fill up the Dome


Real name Refiloe Maele Phoolo is a Motswako rapper from Mafikeng Casper's life. Music was his dream, he dropped out of high school just to pursue his music. He said it was his dream to have 20 000 people screaming out his name, and indeed he proved that dreams do come true. No one thought he would do it, especially his rival AKA. He would post negative comments to discourage Casper’s fans.

PR Strategies 
 He achieved his goal by just using social media to market his campaign, he did not need to spend money on expensive advertisement on television and radio. He only used twitter, Instagram and Facebook to create enough buzz, which was pretty genius. He had few famous people mentioning his campaign Dj Sbu and Mafikizolo, which also helped him generate more support. It was friends like Ricki Rick and major league who hip hop Artist. He also held a press conference to help put a word out there. 

How Casper responded

 Casper filling up the Dome excited a lot of people, as he proved that you don’t have to be an international act to fill up a 20 000 seater. He was congratulated by his fellow artists and by the president the Jacob Zuma. Zuma's comment, and by the minister of sport Mr Fikile Mbalula on his victory. Casper has always been active on twitter, that’s where his beef with AKA started, and that’s where he first announced his fil up the dome concert, so the most logical thing to do was for him to thank his fans for the support via twitter. 

Advantages and Disadvantages

Social media has played a major role on Casper’s career, especially twitter. Casper has always been active on twitter, that’s where his beef with AKA started, and that’s where he first announced his fil up the dome concert. The disadvantage was that Casper’s rival (AKA), would diss and say hurtful comments. The advantage is that social media sites such as twitter gave Casper free publicity. For future reference I will recommend that artists like Casper don’t post hateful comments on social media, because it ruins their reputation.-advantages-disadvantages-social-media